Goal Directed Nursing A Personal Framework - 627 Words

Philosophy and Approach I believe that nursing is based on communications and interactions between the nurse and patient. The goal of nursing according to King is to help individuals and groups attain, maintain, and restore health, or if that is not possible, then to die with dignity (McEwen Willis, 2014). King’s theory of goal attainment focuses on concepts of perception, interaction, transaction, stress, communication and the nursing metaparadigm (King, 2007). With this theory as a model for nursing, I practice within these concepts by interacting and communicating with my patient, interacting and reacting to the patient based on their perception of the event, communicating knowledge of actions needed to attain health goals, and interacting and reacting to internal and external stressors of the patient and focus on setting goals based on the decisions made by the patient. The theory is based on interactions that lead to goals that lead to attained goals, or outcomes and ou tcomes reflect effective nursing care (King, 1997). This theory is helpful to me by identifying key concepts to guide my practice and my interaction with patients to help them identify and achieve the best outcomes possible. A possible short-coming of the theory may be that the theory identifies individuals as social beings who are rational and unfortunately this is not always the case. Often times, especially in emergency care, you encounter patients and families who are not rational, this mayShow MoreRelatedBiography Of Dr. Imogene M. King Essay1185 Words   |  5 Pagesescape her life in small town she accepted her Uncle’s offer to study nursing. Where she never thought, would lead her to become one of the Pioneers and most sought Nurse Theorist. She received her nursing degree from St. John’s Hospital of Nursing St. Louis, Missouri in 1945, BS Nursing Education with minors in Philosophy and Chemistry from St. John’s Hospital of Nursing St. Louis, Missouri in 1948, Master of Science Nursing from St. John’s University in 1957, Doctorate in Education from TeachersRead MoreThe Theory of Goal Attainment by Imogene King1861 Words   |  7 PagesKing is a nationally recognized theorist, leader and educator. She developed the Theory of Goal Attainment while trying to outline content for a new graduate program. It has become the basis for establishing health care goals for patients and directing patient care. The theory of goal attainment identifies three levels found in the environment: personal, interactional and social. The primary level is the personal system level where the care of the patient is the main focus. The second level is the interactionalRead MorePersonal Statement : Professional Nursing Career1064 Words   |  5 PagesScholarly Paper #1 Personal Meta-paradigm Charlotte Strawser NURS 603 University of Southern Indiana Professor Cynthia Cuson January 26, 2017 This paper aims to describing personal meta-paradigm in this author’s professional nursing career relating to a theoretical framework. Nursing is made up of several theories that help guide the nursing practice in delivering care. The theories help guide nursing research in creating a strong profession in healthcare. These theories help the nurseRead MoreErnestine Wiedenbach1672 Words   |  7 PagesCollege in 1922, an R.N. from Johns Hopkins Hospital school of nursing in 1925, a Master of Arts from Teachers College, Columbia Universiy in 1934, and a certificate in Nurse Midwifery from the Maternity Center Association School for NurseMidwives in New York in 1946 where she taught until 1951. In 1952, Wiedenbach joined the staff of Yale where she taught as an instructor of maternity nursing. Named an assistant professor of obstetrics nursing in 1954, and an associate professor of the newly developedRead MoreNursing Philosophy1001 Words   |  5 PagesNURSING PHILOSOPHY, 1 NURSING PHILOSOPHY NURSING PHILOSOPHY, 2 Nursing philosophy Definitions Philosophy Philosophies encompass a multitude of value statements and beliefs. Philosophies are based on knowledge derived from reality, personal values, existence, reasoning, and relevant presentation of concepts. According to Alligood (2014), they address concepts such as person, environment, health, and nursing. Philosophies are derived from different theoreticalRead MorePersonal Leadership And Philosophy Style1574 Words   |  7 PagesPersonal Leadership and Philosophy Style Four years ago I wrote my first â€Å"Personal Philosophy of Leadership† paper. The personal leadership style I identified with, at that time, was the democratic style. I had chosen this style of leadership because of the teamwork, constructive criticism, motivation, good communication, dedication, and good attitude attributes of the democratic style. Four years later, being present time, I have learned and experienced a great deal more about leadership stylesRead MoreAnalysis of Ernestine Wiedenbachs Nursing Theory777 Words   |  3 PagesErnestine Wiedenbach in nursing theory The nursing theory is a term used to refer to the body of knowledge used for the support of the nursing practice. It is a framework that is designed for the organization of knowledge and gives an explanation to phenomena in nursing at a level that is specific and more concrete. Most of the nursing theories were generated over 20 years ago with contributions from major theorists.one of the theorists is Ernestine Wiedenbach who contributed majorly towards theRead MoreWhat Is The Process Of Positive Innovation966 Words   |  4 Pagesclinical setting ranging from the complexities of a human beings, family dynamics, poor communication, chaotic work environments, demanding work-load, with a goal set in mind: patient-centered care (Blosky Spegman, 2015). A series of non-nursing theories have identified measures to create a positive working environment related to nursing care in essence to providing safe, effective, quality care. However, how can leaders take time and effort to make chan ges towards positive innovations while yieldRead MoreThe Benefits Of Active Learning And Student Centered Teaching Strategies Improve Motivation And Performance Among Nursing Students1173 Words   |  5 PagesStrategies to Increase Nursing Student Motivation â€Å"Passive recipients of face-to-face instructor designed and led classes† was how traditional education students were viewed (McGarry, Theobald, Lewis, Coyer, 2015, p. 967). The researchers understood the challenges nurse educators faced in engaging students and cultivating new nursing graduates with skills benefitting societal and professional sustainability. The aim of this paper is to determine by integrative review whether active learning andRead MoreAfaf Ibrahim Meleis Theories of Nursing1538 Words   |  6 PagesEgyptian-American nursing educator and scientist. The main focus of her scholarship was global health, international and immigrant health, womens health and theoretical development of the nursing discipline. The main focus of her teaching is on the structure and organization of nursing knowledge, international nursing and transitions and health. She defined nursing as being concerned with experiences and process of human beings who are undergoing transiti ons. Therefore her definition of nursing is the facilitation

The Issue Of Disciplinary Infractions For High School...

On Monday, February 29, 2016, I interviewed Dr. K. Wallace, District Administrator for Jefferson County Public School District. The interview was on the topic of ethical fairness in education. Dr. Wallace discussed the issue of disciplinary infractions for high school students. He pointed out that bullying and acts of violence are becoming a major problem for administrators. According to Dr. Wallace, administrators must learn how to strike a balance in respecting the rights of children and eradicating acts of bullying and violence. According to Dr. Wallace, two students at Jefferson County High School were scheduled a due process hearing for bullying. He revealed that the two students had made threats on social media and brought weapons to school. However, the two students alleged that they were the ones being bullied and only brought the weapons to protect themselves from a gang of girls and their parents. The two young ladies are academic scholars and have no prior disciplinary history. Dr. Wallace maintained that there is a need to adopt common sense policies that adequately address bullying and consequences for it. He contended that all stakeholders must be held accountable in order to eliminate this issue. Dr. Wallace suggested that school district personnel receive professional development on properly handling acts of violence and bullying. He also noted that school leaders must provide their staff with the tools and resources to identify and address bullying. HeShow MoreRelatedSchool Administrator Acting An Ethical And Fair Manner895 Words   |  4 Pagesdesigned to address an issue related to a school administrator acting in an ethical and fair manner. For the sake of maintaining confidentiality in this report, I will use a false name for the school administrator. I will also use a false school district. However, the policies outlined in the report are directly from the state and school district. Interview On Monday, February 29, 2016, I interviewed Dr. K. Wallace, District Administrator for Millbrook Public School District. The interviewRead MoreThe Impact Of School Policies And Analysis Strategies1177 Words   |  5 Pagesâ€Å"During the last twenty years, schools across the nation have dropped their values for suspending and expelling students. The subsequent trends in punitive policy enforcement are conspicuous in a great number of states. â€Å"The national number of suspensions has increased from approximately 1.7 million in 1974 to more than 3.3 million in 2006. More recently, during the 2009–2010 school year, a reported 3,081,240.55 children were suspended at least once. With reference to expulsions nationally, in 2006Read MoreCreating A Safer And More Productive School Environment For All Students1605 Words   |  7 PagesCreating a safer and more productive school environment for all students begins with the leadership of administration to create and take a p roactive role in preventing problem behaviors before they manifest. The students and staff of any middle school certainly face challenges every single day that are never the same, but being able to address similar undesirable behaviors, why they occur, when they occur, and the how they are able to occur is analysis that must be done by all teacher and leadershipRead MoreTougher School Safe And Free Of Disruptions From Learning2356 Words   |  10 PagesDisciplinary actions are meant to keep schools safe and free of disruptions from learning. However, schools have adopted harsh zero tolerance policies that result in high numbers of out of school suspensions, expulsions and arrests. A zero tolerance policy is a policy of penalties and punishments for behavioral or code of conduct infractions. The numbers are much greater for Black students. Black students are suspended and expelled at a rate three times greater than White students. On average, 16%Read MoreThe Negative Consequences o f Discipline1836 Words   |  7 PagesOne of the fundamental responsibilities of schools is to keep its students and teachers safe from harm and violence. Over the years, this has meant applying zero tolerance policies, which have encouraged and led to overcriminalization and the over-intervention of the juvenile justice system. This correlation between zero tolerance measures and the justice system has been termed â€Å"school-to-prison-pipeline†. Zero tolerance has, for the most part, worked; but do we like how it has worked? Although thisRead MoreRacial Disparities Of Black Students1542 Words   |  7 PagesFor decades there has been research conducted on the racial disproportion of black student’s suspension in schools compared to white students (Skiba et al., 2000; Skiba et al., 2002; Wald and Losen, 2003; Welsh and Payne, 2010; Kinsler, 2011; Wright et al., 2014). Recently, the Department of Education Office for Civil Rights (2014) study revealed that black stu dents were three times more likely to be suspend and 3.5 times more likely than their white peers to be expelled. In the studies conductedRead MoreEveryday Students Of Color Are Denied Their Right To A1640 Words   |  7 PagesEveryday students of color are denied their right to a full education due to schools’ harsh disciplinary actions, such as out of school suspension and expulsions. Schools have a responsibility to keep students safe and provide a disciplined learning environment. There is no argument against this, however the methods utilized to provide a safe climate defy this common sense. More specifically, zero tolerance policies, which require students to be punished consistently and severely in a punitive natureRead MoreFairness of Disciplinary Actions in Schools1881 Words   |  7 PagesIntroduction Schools around the country are having problems in a way that may sound surprising. There are districts calling into question the fairness of disciplinary actions taking place in their schools. Most recently, area Wichita schools have presented data that shows that African American children, who make up only a fraction of students compared to Caucasian children who hold the majority, are disproportionately more likely to be punished for both minor and severe infractions. Southeast High SchoolRead MoreThe Effects Of Tolerance On Schools And Schools924 Words   |  4 Pageslevels, affect our schools and students every day and constitute the foundation of educational standards in North American schools; to say that students are unaffected on a micro level would be dismissive, ignorant, and narrow minded. Additionally, disregarding existing policies and practices in educational institutions and their potential interactions and effects with new policies and practices would be a grievous o versight in the decision-making process. Zero tolerance in schools was initially definedRead MoreSummary Of The Miniseries Of Roots By Tracie R. Porter987 Words   |  4 Pagesnor enslaved! Unfortunately, in a subtle way, legalized slavery is rearing its ugly head in the United States. After reading this article, by Tracie R. Porter, â€Å"The school-to-Prison Pipeline: The Business Side of Incarcerating, Not Educating, Students in Public Schools,† She produced brilliant research and data as evidence of this issue, and the purpose of this piece was to inform. After reading her argument; I concluded that we were very wrong and naive to believe that we could not be enslaved. This

Teaching English Language in Saudi Arabia Through Multi Media

Question: Describe about the Teaching English Language in Saudi Arabia Through Multi Media. Answer: Introduction Background of the Study The Kingdom of Saudi Arabia relies heavily on the official language- Arabic (Alrashidi Phan, 2015). English is not a neutral language and is often a debatable topic. It is true that there is an increase in the use of English in Saudi Arabia;however, the language still faces stiff resistance in the country (Alrashidi Phan, 2015). The language has been questioned regarding its validity and its contribution to the traditional practices of the country. There is limited use of the information technology in the academics (Alwagait, Shahzad Alim, 2015). The teachers are not teaching and practicing the multimedia tools to impart the English language.There is also less acceptability of the English medium of education. Problem statement The teachers in the public schools of Saudi Arabia are inclined towards the traditional methods of the education and pay least attention to the adoption of the multimedia tools in the classrooms (Hammond Gamlo, 2015). They are not well trained in the digital modes of education and often lack modern technology in the classrooms (Hammond Gamlo, 2015). They are not aware of the multimedia tools that can be used effectively in the teaching process (Alghamdi Higgins, 2015). The teachers also engage in using Arabic as the primary instruction language. This creates an over dependency on the local language and creates a resistance for the English language, which is a global language. This derives the students from gaining premium quality education. Research Objectives It is important to use English as a mode of communication in the educational institutions rather than simply teaching English language as a subject. It would improve the critical thinking capabilities of the student. This research aims to identify the importance of English language for the better future of the students. It also explores the utility of the multimedia tools in delivering education in Saudi Arabia. Aims of the study The aim of this research is to analyze the importance of adopting English medium of instruction in Saudi Arabia schools and the benefits of using digital tools in the classrooms. 2: Literature Review Educational System of Saudi Arabia The formation of Saudi Arabia in 1932, witnessed limited educational opportunities to few citizens in Islamic schools (Bowen, 2014). This trend has certainly changed today as there are more education opportunities for the Saudi citizens ranging from the primary education to the postgraduate education (Bowen, 2014). The education system is under the jurisdiction of Ministry of Education (Smith Abouammoh, 2013). There is presence of the private schools as well as state sponsored schools known as Kingdom Schools (Smith Abouammoh, 2013). The teachers in the Kingdom Schools teach by memorization and rote with little emphasis on the critical thinking skills or the problem solving abilities (Palmer, 2015). There are certain classrooms issues related to personal accountability, student time management, prior educational expenses of the students and mismatched cultural expectations. Challenges of using multimedia tools in education Saudi Arabia faces several challenges in the implementation of the multimedia tools in the education sector. There is lack of professional development of the teachers who are not prepared for the integration of the digital tools in the classroom (Al-Asmari Rabb Khan, 2014). There is non-availability of the multimedia tools in the educational institutions with insufficient funds being allocated for this purpose (Al-Asmari Rabb Khan, 2014). The second challenge consists of a high level of resistance from the teaching faculty and the students. They are not eager to move out of their comfort zone gained in the conventional teaching methods (Al-Asmari Rabb Khan, 2014). The teachers often view the use of the multimedia tools outside the purview of their job descriptions. The multimedia educational tools are often viewed as informal learning methods which is believed to dilute the actual meaning of education (Al-Asmari Rabb Khan, 2014). There is lack of awareness regarding the multimedi a tools which has made it less popular in academic context. Need for English as a Foreign Language (EFL) The Kingdom of Saudi Arabia is the most traditional yet the richest state of the Gulf countries (Niblock, 2015). It provides one of the highest paying EFL teaching jobs in the world. The schools in Saudi Arabia lack good teachers who are able to give instructions to the students in English. English is a global language which is well recognized all over the world. It is a foreign language for the Saudi students; however, they must master it in order to have bright career prospects (Niblock, 2015). The students have realized the importance of English for securing high paying jobs in the future (Al Malihi, 2015). It is important to incorporate English in the school or college curriculum. The government of Saudi Arabia has encouraged their students as well as teachers to study in foreign countries such as UK, Australia and USA so that they can learn English language (Olson, 2016). This would make the students comfortable in the language without having to attend additional courses involvi ng considerable amount of finances and time (Al Malihi, 2015). The impact of globalization has led the students to communicate fluently in the English language. Reasons for using digital tools in classroom The digital tools such as multimedia tools are highly effective in providing project based learning to the students. There are several multimedia tools that can be used in teaching such as power point presentation, videos, flash animations, audio tools, e-learning software, overhead projectors and others (Vaughan, 2014).These tools help the student to form a constructive learning environment in which they can retain their knowledge in a better way. The multimedia tools are useful in designing a project that depends solely on the information technology tools (Al-Asmari Rabb Khan, 2014). The multimedia tools allow the students to perform critical analysis on various topics. They can access a variety of information from the online sources and interpret the necessary information. The multimedia tools in delivering English language helps the students to gain a practical learning as they engage in the learning process themselves rather than merely adopting an authors work (Vaughan, 2014). These tools induce reflective thinking capabilities in the students which is very important for their future (Vaughan, 2014). The multimedia tools help the students to retain information for a longer period of time (Vaughan, 2014). The students can learn at their own convenient time and own pace. The technology allows the students to accomplish their goals in a better way (Vaughan, 2014). The integration of the various multimedia tools in imparting English language allows the student to learn complicated concepts in short span of time. Effect of multimedia tools on English learning outcomes Therole of multimedia tools is immense in order to fulfill the academic needs of the students. It is important in the English learning outcomes in the classrooms (Liu Long, 2014). The multimedia systems offer a potential avenue for it enhancing the understanding of the students in a foreign language (Liu Long, 2014). It creates an optimum learning environment in the classroom through the use of multimedia technologies. The multimedia teaching system is a combination of the interactive as well as instructive multimedia systems as it can integrate the audiovisual systems with the actual course materials (Liu Long, 2014). There are innovative features in the multimedia teaching methods such as use of authentic course materials, instant feedback, learner control, graphical illustrations and pictorial depiction of the key concepts (Liu Long, 2014). These components help the students to grasp the English language in a better way. They can understand the practical implementation of the English language (Liu Long, 2014). They can also understand the English Grammar like tenses, subject verb agreement, numbers and others so that they can understand the fundamental concepts of the English language (Liu Long, 2014). 3: Research Methodology Research Process The researcher would follow a series of steps in formulating this research (Pickard, 2012). The first step involves the identification of the problem, review of the appropriate literature, clarification of the problem, definition of the key concepts related to the topic, definition of the population, development of the plan, collection of the data and the analysis of the data (Pickard, 2012). The researcher would also ensure that the study is conducted in an ethical manner. Data Collection Process This study involves the collection of both qualitative as well as quantitative data (Punch, 2013). The researcher chose a sample of 70 undergraduate as well as post graduate students and 70 high school students from various academic institutions located in Saudi Arabia and collected quantitative data from them. A close ended questionnaire is to be created and the respondents would be asked to answer them one by one. The researcher should also engage in qualitative research by choosing 10 teaching faculty in the educational institutions in Saudi Arabia. They would be exposed to an interview process and open ended questionnaires (comprising of 10 questions) that focus on the key concepts of the topic such as role of multimedia in teaching and comfort level for imparting EFL classes (Punch, 2013). Research Outcomes The researcher presents some real facts regarding the teaching of the English language through the use of multimedia tools. It demonstrates the attitude of the teachers regarding the adoption of the multimedia tools as well as the implementation of English language in schools. The research must fulfill the objectives of the research objectives. It would help the researcher to derive useful facts about the research topic. Data Analysis The data collected would be analyzed in order to gain in-depth analysis of the topic (Abbott, 2014). The exploratory data analysis is performed by using a statistical tool known as SPSS and the Microsoft Excel (Abbott, 2014). The correlation and frequency distribution analysis is also done on the collected data. Sampling method The sampling method would be used by the researchers to select the necessary respondents for the purpose of conducting research on a particular topic. In this research, the researcher would use the stratified sampling method which is used in the probability sampling (Levy Lemeshow, 2013). The population is segregated into groups based on their occupation. The two main groups are the students and the teachers (Levy Lemeshow, 2013). The study would be done on these two groups in order to measure the impact of the key variables (English teaching methods and role of multimedia). Limitations of the Study There are certain limitations in this study which may impact the research outcomes. The research is performed in the educational institutes of Saudi Arabia; hence the results may not be applicable for the non-Saudi educational institutions. The second limitation includes the lack of previous research on the subject domain. The sample size is not so large which provides a limiting knowledge regarding the research topic. There may be cultural bias of the researcher as he may not be familiar with the educational system of Saudi Arabia. Ethical considerations The researcher must ensure that the participants are not forced while undertaking the research. The teachers and the students voluntarily must participate in the research and gave their responses from their real life experiences. The researcher should not engage in dishonest means of data collection and collect truthful data only. The data analysis would be done in an ethical manner with true representation of the collected data. There would not be any manipulations involved with the collected data. The researcher is honest in his ways of data analysis means. References Abbott, M. L. (2014).Understanding educational statistics using Microsoft Excel and SPSS. John Wiley Sons. Al Malihi, J. F. (2015). Saudi EFL Teachers' Readiness and Perceptions of Young Learners Teaching at Elementary Schools.English Language Teaching,8(2), 86. Al-Asmari, A. M., Rabb Khan, M. S. (2014). E-learning in Saudi Arabia: Past, present and future.Near and Middle Eastern Journal of Research in Education, 2. Alghamdi, A., Higgins, S. (2015). Investigating how teachers in primary schools in Saudi Arabia were trained to use interactive whiteboards and what their training needs were.International Journal of Technical Research and Applications, Special Issue,30, 1-10. Alrashidi, O., Phan, H. (2015). Education context and English teaching and learning in the Kingdom of Saudi Arabia: An overview.English Language Teaching,8(5), 33. Alwagait, E., Shahzad, B., Alim, S. (2015). Impact of social media usage on students academic performance in Saudi Arabia.Computers in Human Behavior,51, 1092-1097. Bowen, W. H. (2014).The History of Saudi Arabia. ABC-CLIO. Hammond, M., Gamlo, N. H. (2015). How and why do language teachers use ICT in a University in Saudi Arabia?.Proceedings of Global Learn 2015, 248-257. Levy, P. S., Lemeshow, S. (2013).Sampling of populations: methods and applications. John Wiley Sons. Liu, C., Long, F. (2014, January). The Discussion of Traditional Teaching and Multimedia Teaching Approach in College English Teaching. In2014 International Conference on Management, Education and Social Science (ICMESS 2014). Atlantis Press. Niblock, T. (Ed.). (2015).State, Society and Economy in Saudi Arabia (RLE Saudi Arabia)(Vol. 6). Routledge. Olson, M. R. (2016). Issues and Trends of International Students in the United States.Issues,4(1). Palmer, B. M. W. (2015). Understanding cultural conflict in EFL classrooms in the UAE.Eurasian Journal of Applied Linguistics,1(2), 77-95. Pickard, A. (2012).Research methods in information. Facet publishing. Punch, K. F. (2013).Introduction to social research: Quantitative and qualitative approaches. Sage. Smith, L., Abouammoh, A. (2013).Higher Education in Saudi Arabia. London: Springer. Vaughan, T. (2014).Multimedia: making it work. Tata McGraw-Hill Education.

Internet Marketing free essay sample

The internet has become a key factor in the success of a lot of businesses in recent years. In the following assignment I am going to explain how internet marketing has made Tesco’s business more efficient, effective and successful. Efficient; Definition; Efficiency is the comparison of what is actually produced or performed by the business with what can actually be achieved with the same consumption of resources (money, time, labour, etc. ). By removing the distributor or wholesaler businesses like Tesco are â€Å"cutting out the middleman† which allows Tesco to work with customers directly from the internet. Opportunities to increase sales from existing customers; Tesco realise that there are opportunities to increase sales from customers that are already shopping with their organisation, they can do so by promoting new products into new markets or improving sales within the markets they already serve. Opportunities to monitor Competitor activity; Tesco can use the internet to monitor competitors activity, these competitors include, Asda and Marks amp; Spensors, Tesco can view their competitors website and see what changes they have made to gain the interest of the customers and what products and services they are offering bargains for. We will write a custom essay sample on Internet Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Opportunities to buy online promotion; Businesses can pay for search engine advertising which means that their company logo will appear as soon as the user searches for a relevant search to the business. Reduces cost; By using the internet and setting up a website, Tesco saves its company valuable funds on advertising as setting up a website is very cost effective. Reduces waste; As Tesco will not need as many outlets, they will not be producing unnecessary high amounts of waste from the organisations. Reduces the number of stores required by the business; By setting up a website Tesco don’t need to invest money into building new stores as the internet allows their products to be purchased, viewed and delivered globally. Eliminates the risk of bad debt; When customers purchase from Tesco online, they must first pay for the product before the transaction is made, this lowers the risk of debt Tesco. 24/7 availability; Tesco’s website means that customers can view their products and services on offer at any time of the day/month/year, which will prove to be convenient for customers who have responsibilities and cannot shop during shop opening times. + Effective; Definition; Effectiveness is considered when measuring the degree to which objectives are achieved and the extent to which targeted problems are solved. In contrast to efficiency, effectiveness is determined without reference to costs and, whereas efficiency means doing the thing right, effectiveness means doing the right thing. Widens target audience; Tescos website is viewable by any person that can access the internet, which means that their target audience will grow by a huge proportion. Allows the business to gather customer research; Tesco can gather information from customers that visit or shop from their website, they can gather information like contact details from surveys and they can contact the customer via e-mail or telephone to formally tell them about offers on products and services. Ability to respond to customer enquires/orders quickly; Tesco have a â€Å"contact us† section on their page which means that customers can find contact details instantly to get in touch with the business if they have any inquires. Ability to process orders 24/7; Having a website means that Tesco can make a transaction with customers at any time of the day, on any day of the year. More cost effective promotion; Tesco can use their website to promote products and services as detailed as they can, by putting up pictures and information about the product the customer has all they need to know before purchasing, this is a much more cost effective way of promoting. Successful; Definition; Success is considered with the achievement of an action within a specified period of time or within a specified parameter. Success can also mean completing an objective or reaching a goal. Success can be expanded to encompass an entire project or be restricted to a single component of a project or task. Helps business survive in an economic downturn; Businesses that are affected by recession may have to close stores and lay off staff but are still able to operate via their website. Compete better with competitors; The internet allows businesses like Tesco to compete better with its competitors, as the competitors allow anybody to view their website, Tesco can take advantage and monitor competitors success. Global audience; Having a website means that anyone can view your website from anywhere in the world at anytime, this helps businesses like Tesco try and attract new customers. Small businesses can compete equally with larger businesses; Small businesses starting off are given the punchers chance when they create a website, if there was no internet customers would probably follow the bigger more successful buildings and businesses. Internet Marketing free essay sample This is perhaps the biggest threat gained from the internet as standardised products have become easier to compare throughout online intermediaries like kelkoo(Chaffney 2006) However business have to view it as an opportunity rather than a threat. (Chaffney 2006)states the bargaining power of its suppliers is reduced since there is a wider choice and increased commoditisation due to e-procurement and e-marketplace. Companies can demand that supplier uses â€Å"Internet use of electronic data interchange†(Strauss et al 2006), in order to increase supply chain sufficiency and reduce costs. Substitution is on the increase since digital products can be introduced faster making it a steady threat as consumers have broader choices online. The replacing of online channels mean existing services are now on the net, I. e. online banking. The barriers to entry have declined, enabling new competitors that have previously required a high street presence to trade online, along with foreign competitors. All these factors must be monitored to avoid deterioration of market share. We will write a custom essay sample on Internet Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The microenvironment is defined as â€Å"all stakeholder, organizations, and forces external to the organisation†(Strauss,2006) . Social Factors are one of the key trends effecting businesses, to date a vast majority of the population obtain access to the internet, however firms need to take into account when forecasting future demands that groups do not wish to have access and the shortage of demand for online services. Moreover firms need to think how to avoid social exclusion (Chaffney 2006) defined as social exclusion as part of society that is excluded from the facilities available to the remainder and so becomes isolated (Strauss, 2006) Digital inequality matters due to those without access and skills are loosing out on the benefits of the digital world and research shows a clear correlation between social and digital exclusion.